In the process of building a web site for one of our dental clients, we filmed a variety of testimonials and infomercials to explain the benefits associated with excellent dental care. Using a digital campaign for Zoom! Whitening we successfully launched this new practice. This video was key to the strategy. When prospective patients clicked on the digital ads they viewed the video which persuaded them to try a new dentist. Once they had a successful experience with Zoom! the dentist was easily able to persuade them to come back.