Branding Identity for Anderson Rifles

500% Growth

The Power of Branding

After six years in the firearms industry, Anderson Manufacturing hired Resource Marketing in 2014 as agency of record. While they were selling rifles and doing well they knew they could do much better. Out of that decision to hire professional advertising and branding was born “Anderson Rifles, home of The World’s Only NO LUBE Rifle.




Astronomical Growth

Once our branding strategy was in place, Anderson has averaged over 500% growth in internet orders, increasing from six figures per month to seven. During this period we realized the need for information and financial controls to support this phenomenal growth. Resource Marketing built custom software that interfaced orders from our proprietary web technology with Anderson’s in-house accounting and ERP system. Our 20 years experience in e-commerce, programming, and advertising made Anderson’s growth possible.

The Power of Branding

After six years in the firearms industry, Anderson Manufacturing hired Resource Marketing in 2014 as agency of record. While they were selling rifles and doing well they knew they could do much better. Out of that decision to hire professional advertising and branding was born “Anderson Rifles, home of The World’s Only NO LUBE Rifle.




Astronomical Growth

Averaging over 500% growth in internet orders year over year, we realized early on the need for information and financial controls. Resource Marketing had to build custom software that interfaced orders from our web site with their in-house accounting system. Our 20 years experience in e-commerce made Anderson’s growth possible.